Custom-branded gift cards are a way for businesses to promote their products, offer incentives, and reward employees.
Entice your clients and customers with promotional offers, use them as part of staff rewards, or simply say thank you. It has the following special characteristics:
- Fully customizable including logo, image, and messaging
- Available in small batched or at scale
- Examples are; Eftpos, Visa, and digital gift cards
With custom branded gift cards in their wallets, you’ll be top-of-mind with your customers when they are ready to spend money or treat themselves.
Use a sleek branded gift card as an incentive that earns the company trust and connection with everyday consumers. See Best Gift Cards in Djibouti.
As you read this article, you are going to be seeing more information about Branded gift cards. Continue to read to the end.
How to Create Branded Gift Cards
When it comes to custom gift cards for business gifts there are only a handful of options available on the market. Some retailers such as Starbucks, Dunkin’ Donuts, and even Subway now offer tools to create co-branded company logo gift cards online.
This means that you have the ability to drop your logo next to theirs on the provided artwork. While it’s a step in the right direction for branded gift cards, there are still many limitations.
Follow these steps to create branded gift cards:
Choose a Design
To start, browse selection of pre-made designs. In our catalog, you will find gift card designs for the holidays, accolades, anniversaries, birthdays, thank you gifts, welcome and retirement gifts, and many other special life events.
Once you have selected your design, it’s time to really personalize your gift cards by adding your company’s logo.
Upload Your Logo
All of the designs in the catalog are designed with logo placement in mind. This means all you have to do is upload and add your logo to any gift card or its accompanying greeting card carrier to customize it.
After you’ve selected a design, simply click on the “Edit Design” button to launch our drag-and-drop gift card design tool. Next, on the left of the screen click on the “Upload Logo” button.
Logos can be accepted in nearly any format. From popular web formats such as JPG and PNG to print staples such as Illustrator (AI) and Photoshop (PSD) files, you can upload any format you have and we’ll do the rest with magic and computers.
Adding Your Logo to the Gift Card
Once you have uploaded your logo, placing it in your chosen design is as simple as one click.
The software will attempt to resize and place your logo where it will look best but if you would like it somewhere else it’s as easy as dragging it to where you like.
Want to resize your logo? Simply click and drag the corners to resize. If you’re familiar with image editing software like Photoshop or Illustrator, you’ll find our tools familiar and easy to use.
Adding a Branded Greeting Card
Each gift card has an optional, corresponding greeting card carrier that you can add for an extra fee. This greeting card is also brandable and can include a personal message inside.
Just like how you added your logo to your personalized gift cards, you can add your logo to the greeting card with just one click. Creating custom branded gift cards has never been this easy.
Personalizing with a Custom Message
The inside of your greeting card carrier can be customized with a personalized message to your recipients.
Simply click on the inside of the greeting card and start typing. Once your message is placed on your greeting card you can select a font you like and even change the color of the text. You will see the final product on your screen as you make these changes. How easy is that?
Saving Your Designs
Once you create your business gift cards with your logo, save the artwork for future use. This is especially helpful for re-ordering designs that you use frequently.
You can build and access your custom gift card designs in the Saved Design section of your account. To place a reorder, just click on a saved design, enter a denomination and quantity and you’re ready to go.
Popular branded gift cards.
The most popular brands of gift cards that people frequently buy or use are listed below:
- Amazon
- Starbucks
- Walmart
- Target
- iTunes/Apple
- Sephora
- Visa/Mastercard gift cards
- Home Depot
- Best Buy
- Netflix
These gift cards are frequently in demand because they can be used at numerous establishments and give the recipient the freedom to select what they wish to buy or spend.
The recipient’s interests and preferences should be taken into account when purchasing a gift card because many other companies also sell gift cards.
Branded gift card discounts.
Here are some methods you can use if you want to get branded gift cards at a bargain:
1. Look at discount websites:
Sites like RetailMeNot, Groupon, and Coupons.com frequently offer gift card discounts that can help you save money. Before making a purchase, make sure to visit these websites to see if there are any special deals available.
2. Check for retailer promotions:
A lot of retailers run specials where you can get free or discounted gift cards when you make a purchase. A store might, for instance, give out a $10 gift card with a $50 or higher purchase.
3. Purchase from a store that offers gift cards at a discount:
Shops like Costco, Sam’s Club, and BJ’s Wholesale Club frequently do this. Make sure to confirm that these establishments have the particular brand of gift card you’re looking for.
4. Buying from a retailer
You may purchase and sell gift cards at a discount on websites like Raise, Cardpool, and Gift Card Granny. But, make sure to only buy from reliable merchants and to check the gift card’s balance before using it.
5. Credit card rewards
Credit card rewards can help you save money on your purchase. Some credit cards offer rewards or cash back for buying gift cards.
Remember that while discounts on branded gift cards might be an excellent way to save money, it’s crucial to always buy from reliable vendors and to make sure the gift card has the full value you expect before using it.
Promotional branded gift cards
Promotions for branded gift cards are exclusive deals that businesses may use to entice customers to buy their gift cards. Here are some typical forms of promotions you might encounter:
1. Extra cards: With this promotion, you might get extra gift cards or bonus money when you buy a specified number of gift cards. When you buy a $50 gift card, for instance, a company might throw you a $10 extra gift card.
2. Reduced gift cards: A gift card is being offered at a reduced price as part of this deal. A company might, for instance, provide a $50 gift card for just $40.
3. Free gifts with purchase: With the purchase of a gift card, certain companies could include a free gift. For buying a gift card, a company could provide a free item or a unique incentive.
4. Partner promotions: Certain brands might collaborate with different businesses to run joint promotions. For instance, if you buy a gift card for their restaurant, the restaurant may give you a complimentary gift card to a retail store.
5. Loyalty benefits: Customers who frequently buy gift cards may receive rewards for their loyalty from certain brands. Customers that buy a given number of gift cards within a set amount of time, for instance, may receive a free gift card or additional value from the company.
How are brand-name credit cards funded?
The issuing business can profit from branded credit cards in a number of ways. Here are a few illustrations:
1. Branded credit cards frequently impose interest on outstanding amounts. The revenue from this interest is used by the credit card company.
2. Yearly charges: Certain branded credit cards have a price to join the card each year. The money collected from this fee goes to the credit card company.
3. Merchant fees: The credit card firm receives a processing fee from each merchant that takes a cardholder’s branded credit card for a transaction. The credit card company may receive a sizable profit from this fee.
4. Late costs: When cardholders skip a payment or make a late payment, branded credit cards frequently impose late fees. The credit card company makes money from these fees.
5. Some branded credit cards levy a fee for transactions done in a foreign currency or outside of the cardholder’s country of residence. The money collected from this fee goes to the credit card company.
Branded credit cards can be used to encourage brand loyalty and raise brand awareness in addition to these revenue streams. See Best Gift Cards in the UAE.
Cardholders may receive prizes, savings, or other perks from the card, which may persuade them to use it to make purchases rather than a competitor’s card. This could boost the issuing company’s revenues and expand its market share.
The advantages of branded gift cards for customers and businesses alike, as well as the best practices.
Consumer advantages
1. Convenience:
Branded gift cards provide a simple and adaptable option to provide a present that the recipient may select on their own. It takes the pressure off of attempting to choose the ideal present and guarantees that the recipient will receive what they want.
2. Security
Branded gift cards are more secure than cash or a cheque since they can be quickly replaced in the event of loss or theft.
3. Budgeting:
Branded gift cards, which have a predetermined amount of money that may be spent at the chosen destination, can also assist consumers in planning their expenditure.
The best business practices are:
Market your branded gift cards: It’s critical for businesses to advertise their branded gift cards through a variety of platforms, including social media, email marketing, and in-store displays, in order to raise brand awareness and boost sales.
1. Provide incentives:
Companies can provide incentives, such discounts or free gifts when a particular amount is spent on a gift card, to entice customers to buy branded gift cards.
2. Customize the gift card experience:
To give customers a unique and memorable experience, businesses can let them customize their gift cards by adding a special message or picking a special design.
3. Track and examine gift card data:
Branded gift cards provide insightful data that can be utilized to improve customer service and future marketing campaigns.
To better understand their customers and adjust their marketing tactics, businesses can track the use of gift cards and analyze information about client demographics, purchasing trends, and other factors.
Purchasing branded gift cards.
These are some broad guidelines you can adhere to if you’re interested in purchasing branded gift cards:
• Choose the brand: Choose the retailer for which you wish to purchase a gift card. Major retailers, eateries, and entertainment companies are a few common choices.
• Calculate the value: Choose how much cash you wish to put on the gift card. While some gift cards can be customized with any amount you like, many of them have a fixed value.
• Choose the kind of gift card you want: Choose the kind of gift card that you wish to buy. There are other options, such as physical gift cards that are shipped to the recipient, digital gift cards that may be printed at home, or electronic gift cards that are sent by email.
• Examine promotions: Check out any current sales or discounts that are being provided on the company’s website or by businesses that sell gift cards.
• Buy the gift card: Once you’ve decided, proceed with the gift card purchase by following the on-screen directions. Providing your contact information, the recipient’s information, and your payment information may be necessary.
• Present the card: Depending on the kind of gift card you choose, you can either give the recipient the gift card or send it to them instantly once you’ve made the transaction. Some gift cards also come with a personalized message that may be entered at the time of purchase.
Redeeming branded gift cards
Depending on the brand of the gift card, you can redeem it in different locations. These are some general rules for where you can use various gift card kinds for redemption:
1. Retailers:
Many big retailers issue gift cards that can be used at either their physical locations or online businesses. To find out where the gift card can be used, see the terms and conditions on the gift card or the brand’s website.
2. Restaurants:
Gift cards from restaurants are normally redeemable in-person, however, some of them also allow for online ordering or delivery.
3. Entertainment providers:
You may usually use gift cards you’ve received from entertainment providers—like movie theaters or streaming services—to pay for their offerings.
4. Gift cards that can be used across brands:
Certain gift cards, like Visa or Mastercard gift cards, can be used across brands. Usually, these cards can be used wherever certain credit card types are accepted.
If there is any other question you have about the branded gift card, let usknow in the comment section and we shall reply as soon as possible.
